PROFILE

Innovative thinker and conceptual problem solver with proven expertise in all media.

Manages and leads successful brands by creating and developing award winning solutions across all platforms for both large and small clients. 

Responsible for managing and coordinating multiple teams and suppliers to get the highest quality work for clients while adhering to tight budgets and strict time-lines.

Experience in hiring and working with a multitude of professionals. 

Leads and mentors young talent. 

Proactive and dedicated.

Highly respected by clients and colleagues.

PROFESSIONAL BACKGROUND

Independent CREATIVE DIRECTOR/art director, APRIL 2020 – PRESENT

I have led the creative charge for a variety of clients by crafting and developing consistent brand identities across multiple channels.

VP Associate Creative Director, BBDO NEW YORK june 2006 – april 2020

  • The most awarded campaign in the history of the brand and the most talked about with mentions by Ellen DeGeneres, Kelly Ripa, Jimmy Fallon and “People” magazine.

  • The campaign was selected for inclusion in the archives of the Smithsonian Museum.

  • To maintain a consistent look for the brand’s new campaign, I partnered with the Rain Agency to bring the look and feel of the campaign to life on the Campbell’s website.

Worked on the team that pitched and won the $150 million Dunkin’ account.

Responsible for several successful new Dunkin’ product introductions and I developed the Boston Runs on Dunkin’ campaign to reseed this Boston born and raised brand into the hearts and minds of Bostonians.

An integral part of the team that created and brought to life “Campbell’s. Made for Real, Real Life.” The campaign successfully brought the Campbell’s brand into the 21st century by taking a multi-platform approach with contemporary, relatable messaging not only on TV but online and across multiple social media platforms.

  • The most awarded campaign in the history of the brand and the most talked about with mentions by Ellen DeGeneres, Kelly Ripa, Jimmy Fallon and “People” magazine.

  • The campaign was selected for inclusion in the archives of the Smithsonian Museum.

  • To maintain a consistent look for the brand’s new campaign, I partnered with the Rain Agency to bring the look and feel of the campaign to life on the Campbell’s website.

Created digital content to introduce Chunky Maxx, a new line of products of soup that contain 40% more meat.To promote this message we created pre-roll videos, digital banners and custom content for the NFL and ESPN.

Capitalized on a current story for Guinness to create an award winning film that attracted over 300,000 eyes during it’s 2-day pre-Olympic life. The film was created and produced in less than a week.

Creative Supervisor, BBDO New York January 1996 – June 2006

Developed a corporate campaign for Texaco, which involved researching each of the ad “stories” like how the company supplies fuel, oil and service on floating gas stations in the remote sections of the Amazon River. Traveled around the world to produce the ads and worked closely with local Texaco representatives on every detail.

Reinvigorated the Bayer Aspirin brand by developing an initiative for people to take Bayer aspirin for their heart. Sales grew 18% including a two consecutive week period of $3 million in sales.

Created and developed Campbell’s “Possibilities” campaign which turned their condensed soup business around by increasing sales of the icon varieties by 8%. The campaign increased consumer trial of Campbell’s Soup at Hand by 87% with Campbell’s most successful product launch in 30 years.

Created campaign for Campbell’s cooking soups which made Campbell’s “Tasty Tuesday” the #1-searched recipe term on Yahoo for a one-month period.

Responsible for the development of a campaign for CampbellsKitchen.com which increased brand recall in its first month exceeding all expectations with just under 2 million visits and 13.4 million page views. 

AWARDS

A proven track record of creative excellence and marketing expertise has been demonstrated by being highly rewarded from peers in the industry. From The One Show, to Clios, ADDY’s, Effie’s and publications like Lurzer’s “Archive” and “Communication Arts.”

EDUCATION

Syracuse University, Syracuse, NY BFA

 

OTHER

Lido Beach Towers Condominium, Board of Directors 

Initiated and followed through on various projects for this luxury beachfront condominium.

• Hired and partnered with a Landscape Architecture firm to reimagine a 3 acre parcel of the property.

• Conceived and implemented the branding and identity for the property.

Fashion Institute of Technology Department of Photography Advisory Board, 2013 - present

Worked with The Board and the Chairman of the Department to redesign the department’s curriculum. We continue to advise and guide students to help with their future careers in both commercial and fine art photography.

International Center of Photography Co-Chairman of FOCUS, 1998 - 2005

Worked with the Museum's Director and members of the Board to build the base of this millennial membership group by arranging incentives like photographer studio tours, photography workshops and raised money for the organization by arranging silent auctions and charity events.