Guinness Barnes sisters
This award winning Olympic themed digital video, print and social effort for the Guinness "Made of More" campaign grew from the news of the real life story of the Barnes twins quest to be on the Olympic team. The day after the story broke we presented concepts to the client. A week later it aired.
The client loved it so much that in addition to the social push, they ran it on TV. However, since Guinness was not an official sponsor of the Olympics, the spot only aired for one day before we had to pull it down.
The emotional video attracted over 300,000 eyes during it’s 2-day pre-Olympic life.
