Chunky Maxx. fill up.
For this new product introduction, Chunky wanted to announce that Chunky Maxx contained 40% more meat. To promote the message we created pre-roll videos, digital banners and custom content for the NFL and ESPN. The videos work both with and without the music which made them ideal silent social posts for Facebook and Twitter.
Online videos
Grilled Chicken & Bacon
Grilled Sirloin Steak
Bison Bacon Burger
ESPN set integration
We partnered with ESPN to promote the brand on the set of the show. An animated 3-D Chunky Maxx logo flew off the screen to initiate the start of one of our product videos. After the video, a Chunky Maxx football player commercial ran as part of the programs traditional commercial breaks.
NFL website skins
We partnered with the NFL to take over their website with our message.
Accordion banners
We partnered with the Bleacher Report and created mobile banners that reveal the ads as the user scrolls their site.
