Campbell's i-Ad

We partnered with Apple to create and develop one of the first iAds for Campbell’s. We were able to incorporate the iPhones functionality to make it even more engaging. Consumers spent well over a minute engaged with the ad, which generated over 3 million user impressions in the first month.

Opening sequence

The iAd begins with the Campbell's logo above a steamy bowl of soup. The steam clouds the frame and a headline appears. The viewer is prompted to wipe the steam off the screen with their finger to reveal a spinning can that showed clickable options within the ad.

Meal transformer

The "Meal Transformer" showed different recipes to make with Campbell's Cooking soups. After selecting a protein, a can wipes the screen to reveal a finished dish made with the protein and the soup.

Low sodium soups

Another section featured the new Low Sodium soups. The word "SODIUM" is written in the sand on the beach, as the wave washes over the word, it all but disappears. Spoons with different varieties then appear and the viewer can spin the vertical carousel to see what they are.