Campbell's. made for Real, Real life.
We needed to change the way people think about the 150 year old Campbell’s soup brand. It had to get noticed. So, we developed a campaign that shows how Campbell’s products fit into people’s real lives. The multiple media effort garnered national acclaim, a multitude of awards and has even been included as part of the Smithsonian Museum’s collection. And everybody talked about it.
"headache"
This spot was also customized with the names of large winter storms. It then ran in those areas for people who were affected by that particular storm.
"Mom"
"Mouth"
"Blue pill"
Facebook and Twitter posts
To extend the “Real, Real Life” message on social media, we created a series of Facebook and Twitter posts with relatable real life scenarios. To get more bang from the campaign videos, we created posts for them as well.
"While The Soup Is On" Pinterest posts
We developed a program called “While the soup is on” to get people to realize that as their soup is cooking they could make a more substantial meal by easily pairing soup with something like hummus toast. To gain more “food love” we created animated GIFs along with social posts for Pinterest, Facebook and Twitter.
Banners
Simple banners were created to promote individual product messages during winter storms, cold and flu season and real life in general.
